In a world where lying is not conceivable the ads for Coca-cola say "Drink it because it is the most popular beverage in the world" while the competitors are happy to go with headlines such as "Pepsi, when you can't find Coke".
In the amusing "The Invention of Lying," written and directed by Ricky Gervais and Matthew Robinson there is not even a word to describe the well-known bad habit of this space-time dimension in which we are living.
A beautiful Jennifer Garner is in search of the perfect man to generate genetically flawless children but can't follow her heart's call to give in to the attentions of a man who does not match the idea of the perfect husband.
In the world without lies, rudeness, as we understand it, has a lifetime passport. All against all since there are no communication boundaries to contain what turns out to be hurtful towards others.
It is the first lie by the main character, perceived by others as truth, to clear the road to reach the divine. That's how lying reveals the way to salvation and becomes the only hope to survive a ruthless candor. So the one individual to lie becomes the spokesman of the "man-in-the-sky" and spreads the ten modern commandments which basically allow anything while safeguarding the respect for others.
Ricky Gervais moves with his British figure in a world of perfect American smiles but it is by deceit that he can get through a society unforgivable towards imperfection. So lying for a good cause contributes to a better world and gives hope to a cynical humanity without perspective. And the idea of a possible reunion after death with those who have abandoned us inevitably makes life more bearable.
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